When I was grocery shopping last week I needed particular item. When I found it I was happy to see that is was on sale for $2.69. Ah ha I said , "I'm lucky! This is on sale." The item was on the top shelf and although I'm not short the writing is hard to see. When I checked my receipt I found that I was charged the regular price of $2.99. What gives? I went back to look at the sale tag on the item. Well, if you bought three they were at $2.69! Now very few people would by 2 or 3 of this item because it's one of those that's on your shelf but not used very much. So pretty tricky. First they force people to buy three items or the suckers like me who miss the small print , pay the regular price.
Now I'm used to buy three for a sale price and over three they are regular price. As you see the sale tag above is almost opposite to this one.
Another pet peeve is a price for assorted with a limit of six. So there are 8 varieties of soup. Does this mean I can only take six cans of the same variety or can I pick six different varieties of soup. Again if I make the wrong interpretation I lose out.
I buy almond milk. It comes in packs of 2 two liter containers or a two liter buy itself. So on the double pack it says 2 for a certain lower price. Does it mean I have to buy 4 liters or does it mean the two liter in the pack?
Now to add more confusion to this mess, the prices are sometimes entered incorrectly and don't match what's on the shelf.
Now every grocery store has a points system...customer loyalty. Each store you go to has a different plan on how points are collected and spent. Some you just collect points and redeem them. One store offers a sale price with the use of so many points. Good deal? I think not.
Each store has a different set up at the cash register to see your groceries go through.
I realize that all these strategies are clever marketing. There are strategies that most customers are unaware of.
So do you think I'm not a happy grocery shopper? I want one good simple price and no gimmicks.